Terms and Conditions
Agreement to Terms and Legal Framework
By accessing or using the services provided by Equitypley, which include but are not limited to UX auditing, accessibility design, and psychological behavioral analysis, you agree to be bound by these Terms and Conditions and all applicable laws and regulations in the State of California. This agreement constitutes a legally binding contract between you and Equitypley regarding your use of our website and specialized consulting services. If you do not agree with any of these terms, you are strictly prohibited from using or accessing this site or purchasing our digital auditing services. We reserve the right, at our sole discretion, to make changes or modifications to these Terms and Conditions at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of these Terms and Conditions, and you waive any right to receive specific notice of each such change. It is your responsibility to periodically review these Terms and Conditions to stay informed of updates, as your continued use of the site after the date such revised Terms are posted will be considered your acceptance of those changes under California contract law.
Professional UX Auditing and AI Services Disclaimer
The services provided by Equitypley, including our UX audits and the upcoming PsychLens AI tool, are intended for informational and strategic consultancy purposes only. While we apply rigorous product psychology and data-backed methodologies to reduce cognitive load and improve conversion rates, we do not guarantee specific financial results, revenue increases, or absolute WCAG legal immunity. The “PsychLens AI” tool, currently in its development phase, is provided as a predictive behavioral model, and its insights should be used as one of many tools in your product development lifecycle. Equitypley shall not be held liable for any business decisions, loss of data, or technical errors that may occur during the implementation of our audit recommendations. All strategic advice is provided “as is,” and your reliance on the information provided through our audits or AI-driven tools is solely at your own risk, governed by the limitation of liability clauses outlined further in this document.
Intellectual Property Rights and Ownership
Unless otherwise indicated, the site, the PsychLens AI source code, database architectures, software designs, audio, video, text, photographs, and graphics on the site (collectively, the “Content”) and the trademarks, service marks, and logos contained therein (the “Marks”) are owned or controlled by Equitypley or licensed to us, and are protected by copyright and trademark laws and various other intellectual property rights and unfair competition laws of the United States, California, and international jurisdictions. The Content and the Marks are provided on the Site “AS IS” for your information and personal use only. Except as expressly provided in these Terms and Conditions, no part of the Site and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission. Upon full payment for a UX Audit, Equitypley grants the client a non-exclusive, non-transferable license to use the final report and recommendations for their internal business purposes, while Equitypley retains ownership of the underlying psychological frameworks and auditing methodologies.
California Consumer Privacy and Data Collection
In accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), Equitypley is committed to the transparent collection and processing of personal data. When you engage with our services, we may collect professional information, digital identifiers, and behavioral data necessary to perform UX audits and improve our AI algorithms. You have the right to request disclosure of what personal information we collect, the right to request deletion of that information, and the right to opt-out of the sale of your personal information, though Equitypley does not currently sell consumer data to third parties. Our heatmap analysis and user testing services are designed to prioritize user anonymity wherever possible. By using our site, you consent to the collection and use of information as outlined in our Privacy Policy, and you acknowledge that California residents may have additional rights regarding their data portability and non-discrimination for exercising their privacy rights.
User Conduct and Prohibited Activities
As a user of this site and our services, you agree not to engage in any activity that could harm, disable, or impair the functionality of Equitypley’s digital infrastructure or the PsychLens AI development environment. Prohibited activities include, but are not limited to, attempting to reverse engineer our psychological auditing frameworks, using automated scripts to harvest data from our platform, circumventing security features, or using our UX reports to create a competing product psychology service. You may not use the site for any illegal or unauthorized purpose, nor may you, in the use of the site, violate any laws in your jurisdiction, including but not limited to copyright laws. Any unauthorized use of our site or services terminates the permission or license granted by Equitypley and may result in legal action under the Computer Fraud and Abuse Act and California’s Comprehensive Computer Data Access and Fraud Act.
Limitation of Liability and Indemnification
In no event will Equitypley, its directors, employees, or agents be liable to you or any third party for any direct, indirect, consequential, exemplary, incidental, special, or punitive damages, including lost profit, lost revenue, loss of data, or other damages arising from your use of the site or our UX auditing services, even if we have been advised of the possibility of such damages. Notwithstanding anything to the contrary contained herein, our liability to you for any cause whatsoever and regardless of the form of the action, will at all times be limited to the amount paid, if any, by you to us during the six (6) month period prior to any cause of action arising. You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable attorneys’ fees and expenses, made by any third party due to or arising out of your use of the services or breach of these Terms and Conditions.
Governing Law and Dispute Resolution
These Terms and Conditions and your use of the site are governed by and construed in accordance with the laws of the State of California applicable to agreements made and to be entirely performed within the State of California, without regard to its conflict of law principles. Any legal action of whatever nature brought by either you or us shall be commenced or prosecuted in the state and federal courts located in Los Angeles County, California, and the parties hereby consent to, and waive all defenses of lack of personal jurisdiction and forum non conveniens with respect to venue and jurisdiction in such state and federal courts. We encourage the resolution of disputes through informal negotiations or mediation before resorting to litigation; however, should these methods fail, the prevailing party in any legal proceeding shall be entitled to recover its reasonable legal fees and costs.
Contact Information and Electronic Communications
Visiting the site, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and on the site, satisfy any legal requirement that such communication be in writing. You hereby agree to the use of electronic signatures, contracts, orders, and other records, and to electronic delivery of notices, policies, and records of transactions initiated or completed by us or via the site. If you have any questions or concerns regarding these Terms and Conditions, or if you wish to exercise your rights under California law, please contact us at contact@equitypley.site. We aim to respond to all legal and service inquiries within a reasonable timeframe as required by California business regulations.
