Privacy Policy
Commitment to Data Privacy and California Regulatory Compliance
Equitypley is committed to protecting your privacy and ensuring a secure digital experience for all our clients and website visitors. This Privacy Policy outlines our practices regarding the collection, use, and disclosure of personal information in accordance with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable United States privacy laws. By using our website, purchasing our UX auditing services, or interacting with our upcoming PsychLens AI tool, you signify your agreement to the terms of this policy. We recognize the importance of your data and have implemented rigorous security measures to prevent unauthorized access, disclosure, or alteration of the information we collect. This policy applies to all information gathered through our digital platforms and any offline communications related to our product psychology consultancy. We encourage you to read this document in its entirety to understand how Equitypley manages your personal data and the rights available to you under California’s evolving privacy framework.
Categories of Information Collected During UX Audits and AI Development
We collect several categories of information to provide high-quality UX insights and to train our behavioral analysis models effectively. This includes identifiers such as your name, business email address, and IP address, as well as professional information related to your company and product goals. For our UX auditing and heatmap services, we may collect technical data including browser type, device information, and anonymized behavioral patterns such as click paths and scroll depth. When you sign up for the PsychLens AI waitlist, we collect your contact information to provide updates on our tool’s progress. We do not knowingly collect sensitive personal information, such as social security numbers or genetic data, and we take active steps to ensure that any user data provided during usability testing is stripped of personally identifiable information (PII) before it is used for broader behavioral research or AI training purposes.
Methods of Data Collection and the Use of Tracking Technologies
Equitypley utilizes various methods to collect data, ranging from direct submissions through our contact forms to automated tracking technologies like cookies and web beacons. When you navigate our site, we use analytical cookies to understand how you interact with our content, which helps us optimize our own UX and reduce cognitive load for our visitors. Our auditing services may also involve the use of third-party heatmap and session recording tools to identify friction points within your digital products; however, these tools are configured to mask sensitive input fields to protect your end-users’ privacy. You have the option to manage your cookie preferences through your browser settings, although disabling certain cookies may affect the functionality of our specialized auditing dashboards or the interactive elements of the upcoming PsychLens AI platform.
Purpose and Legal Basis for Processing Personal Information
The primary purpose of processing your personal information is to deliver the UX auditing and product psychology services you request and to improve the accuracy of our behavioral insights. We use your data to communicate with you about your project, process payments, and provide technical support. Additionally, data collected from our website interactions is used to refine our marketing strategies and to ensure our content remains relevant to product leaders and designers. For our AI tool development, we process anonymized behavioral data to create predictive models that identify user frustration and friction. Our legal basis for processing this information is rooted in our legitimate business interests, the fulfillment of our contractual obligations to you, and, where required by law, the specific consent you provide when opting into our newsletters or beta-testing programs.
Data Sharing and Third-Party Disclosures in the Consulting Process
Equitypley does not sell, rent, or trade your personal information to third parties for their commercial purposes. We may share your data with trusted service providers who assist us in operating our website, conducting our business, or servicing your account, such as cloud storage providers, payment processors, and project management tools. These third parties are contractually obligated to keep your information confidential and are prohibited from using your data for any purpose other than providing services to Equitypley. We may also disclose your information if required to do so by law or in response to valid requests by public authorities, such as a court or government agency. In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as a business asset, subject to the same privacy protections outlined in this policy.
California Privacy Rights and Consumer Controls
If you are a resident of California, you have specific rights under the CCPA and CPRA regarding your personal information. These include the right to know what personal data we have collected about you, the right to request the deletion of your data, and the right to correct inaccurate information. You also have the right to opt-out of the “sharing” of your personal information for cross-context behavioral advertising, although Equitypley does not currently engage in such practices. To exercise any of these rights, you may submit a verifiable request to our privacy team. We will not discriminate against you for exercising your privacy rights, meaning we will not deny you services or provide a different level of quality if you choose to limit our data collection. We verify all requests to ensure the security of your account and will respond within the timeframe mandated by California law.
Data Retention and International Transfer of Information
We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including for the duration of our business relationship and to satisfy any legal, accounting, or reporting requirements. Once your data is no longer needed, we securely delete or anonymize it. While Equitypley is based in the United States, our service providers may be located in different jurisdictions. By using our services, you acknowledge that your information may be transferred to and processed in countries outside of your own, where data protection laws may differ. We take all necessary steps to ensure that your data is treated securely and in accordance with this Privacy Policy, regardless of where it is processed, utilizing standard contractual clauses and encryption where appropriate to safeguard international data flows.
Contact Information for Privacy Inquiries and Requests
If you have any questions, concerns, or complaints regarding this Privacy Policy or our data handling practices, please contact us directly. We are committed to resolving any issues regarding your privacy and will work with you to ensure your concerns are addressed promptly. You may reach our privacy officer by sending an email to contact@equitypley.site. For California residents wishing to exercise their rights under the CCPA or CPRA, please include “California Privacy Request” in the subject line of your email to ensure it is routed to the correct department for priority handling. We update this policy periodically to reflect changes in our services and legal obligations, and we encourage you to check this page regularly for the latest information on our privacy practices.
